KIND 'Trust Your Taste Buds' Campaign

It is nearly impossible to start the new year without feeling overwhelmed by the constant chatter & noise about what to eat & how to eat…It’s hard to find clarity on what’s good for you through the chaos. That is why KIND snacks contain no-nonsense nourishment, leading with first ingredient wholesome almonds & nuts. Shut out the Noise. Trust your Taste Buds.

Brief
Launch a New Year campaign, starting with TVC, centered on KIND’s core nut bars and whole nutrition. Raising awareness & household penetration of KIND’s message nourishing our bodies by consuming more whole foods like KIND nut bars made with #1 ingredient whole nutrient dense nuts.

Role
I was tasked to concept, storyboard and execute a full-funnel campaign from awareness with our q1 launch of a TV commercial, down to conversion through retargeting retail display banners and everything in between, through cohesive branding & storytelling.