KIND KiDS

Finding a snack that satisfies both kids & parents can be challenging, especially when it comes to school-friendly, nut-free options. Kids crave delicious treats that excite their taste buds, while parents want nutrition to ensure their children are getting wholesome, healthy ingredients. KIND KiDS bar perfectly balances both needs by combining irresistible flavors like chocolate chips or blueberry muffins with real whole ingredients like, whole grain oats. Tastes good & it’s good for you, now that’s All KINDs of Good.

Brief
Launch an insight driven campaign of KIND KiDS bars that will excite kids to want to eat and bring to school & share with friends. Ensuring that we target parents (gatekeepers) that want snacks with nutritious, wholesome ingredients that is also school friendly. A tasty snack that both parents & kids can agree on, nutritious & delicious.

Role
Concepting/ Storyboarding, Art Direction on Commercial & Photoshoot, Brand Design, Motion Graphics